Razorfish and Saatchi produced an integrated campaign for Weight Watchers called Play Weight Watchers, which encourages dieting as a New Year’s Resolution. The advert and online videos feature Alesha Dixon and real-life Weight Watchers miming to the star’s music.

 

As part of the campaign I designed the branded YouTube channel for Play Weight Watchers. It is based on the assets and videos produced by Saatchi and includes the TV advert, testimonials from Weight Watchers members, integrated Twitter and Facebook content and search facility.