As part of the McDonald’s UK website re-design to bring it into line with the US site, I was required to design the section about ‘behind the scenes’ at McDonald’s. This included articles and videos about their practices, processes and ethics around food, employment, environment and charity work. By being open and honest with their customers they hope to change any negative pre-concepts people have about the company. There is also and area where customers can find answers for specific questions they might have.