Beaverbrooks
Agency: Tamar
Role: Senior Designer
My design was used when Tamar was invited by Beaverbrooks Jewellers to pitch for the re-design of their transactional website. The design objective was to improve the online brand so it was friendly, inviting and professional to appeal to their target audience and be consistent with the offline material. The site objective was to improve the usability, through strong product focus and 'call to action', re-structuring the navigation, clear simple shopping basket and intuitive user journey. Based on a range of usability and information architecture processes, I designed a number of pages including the homepage, category and product page.